COOKIE POLICY – VOTRE LOUIS ONLINE STORE
1. What Are Cookies and Similar Technologies?
Cookies are small text files stored on your device by your browser when you use the Store. We also use similar browser technologies (e.g., local storage) – for simplicity, we refer to them collectively as “cookies.”
2. Who Places Cookies?
Cookies are placed by us – as the website administrator (“first-party cookies”), and trusted partners – only if you give your consent to analytics (“third-party cookies”). The current list of partners can be found in the table in Section 7 and in the “Cookie Settings” section available in the website footer.
3. What Categories of Cookies Do We Use?
Essential – required to ensure the functioning and security of the Store (e.g., maintaining session, shopping cart, storing your consent choices). These cookies are always active.
Analytical/Statistical – help us understand how you use the Store (number of visits, events) in order to improve it. We use them only with your consent.
Marketing/Remarketing – used only with your consent.
4. Legal Basis for Using Cookies
Art. 6(1)(b) GDPR – necessity to provide an electronic service (account/cart/order support).
Art. 6(1)(f) GDPR – our legitimate interest in ensuring the security and reliability of the service (e.g., load balancing, fraud prevention).
Art. 6(1)(a) GDPR – your consent to analytical/statistical cookies (you may change or withdraw consent at any time in “Cookie Settings”).
5. How to Manage Cookie Consent?
At your first visit we display a consent banner. You can change or withdraw consent at any time in the “Cookie Settings” section (link in the footer).
You can also manage cookies in your browser settings (deleting, blocking). Disabling some cookies may limit Store functionality, but essential cookies will always ensure basic access.
6. Cookie Retention Period
The lifetime of cookies depends on their type – session cookies expire after closing the browser, and persistent cookies remain for the time specified in their parameters or until deleted by the user. Detailed retention periods are listed in the table below and in “Cookie Settings.”
7. List of Cookies and Purposes
The following table is for informational purposes.
Name: vl_session | Provider: Votre Louis (first-party) | Purpose: Maintaining user session and cart | Type: Essential | Retention: session / up to 24h
Name: cookie_consent | Provider: Votre Louis (first-party) | Purpose: Remembering your cookie consent choices | Type: Essential | Retention: 6–12 months
Name: ga / _ga* | Provider: Google LLC | Purpose: Statistical measurements of website usage (GA4) | Type: Analytical (third-party) | Retention: 24 months
Name: _gid | Provider: Google LLC | Purpose: Distinguishing users for visit statistics | Type: Analytical (third-party) | Retention: 24h
Name: _fbr / fr | Provider: META | Purpose: Marketing, META conversion tracking | Type: Marketing | Retention: 90 days
Note: Analytical cookie names may vary depending on configuration. Always check the current list in “Cookie Settings.”
8. Third-Party Cookies and Data Transfers
If you enable analytics, the provider may store its own cookies (third-party). For providers based in the USA we rely, where possible, on the EU–US Data Privacy Framework; in other cases we apply Standard Contractual Clauses (SCC) and supplementary safeguards. Details of transfers are described in our Privacy Policy.
9. Marketing Cookies
We use marketing and remarketing cookies, including advertising pixels (e.g., Facebook Pixel, Google Ads), only with your consent. They are used to run advertising campaigns and remarketing activities.
10. Contact and Changes to the Policy
For matters related to cookies and privacy, please contact us: hello@votrelouis.com.
We will inform you of material changes to the Policy on the website and update the date at the bottom of the document. The new version applies from publication and does not affect actions taken prior to the change.
Last updated: September 15, 2025
